Stalled deals and unreliable forecasts? AI output you can’t trust? Fix the poor sales messaging and ineffective tools behind it all.
I work with B2B owners and sales leaders. First, I help you create persuasive sales messaging, and the tools to use it properly. Then we set up AI inside your business, so it works from your messaging and follows your rules every time. You get deals that keep moving, a forecast you can stand behind, and AI output your reps can use with confidence.
Most teams feel it in one of two places first. Pick the one that’s costing you more right now.
Your sales pipeline is too thin and too slow.
How I fix it
I review the messages and tools you use with buyers and fix what isn’t working. Then I help you set the rules for using them, and give you a way to check they’re being followed.
Outcome
Designed to get deals moving again, with messaging your buyers reply to.
Your forecasts are shaky and hard to trust.
How I fix it
I help you define each stage of a deal, and what the buyer has to do to reach the next one. Then everyone judges deal progress the same way, with sales tools that move buyers along.
Outcome
Designed to give you a forecast you can defend, because every deal’s next step is written down.
Trusted by companies that take their sales growth seriously.
Why sales leaders and business owners bring me in
Real sales experience
I’ve spent over 30 years in sales and business leadership across multiple industries and companies. My track record includes year-over-year sales growth of 70% to 204%. But I know what a revenue target feels like when deals are stuck and the forecast is shaky, because I’ve been there, more times than I’d like.
Messaging your team can use from first email to signed deal
I write the email templates and sales tools you and your team use with buyers. I’m AWAI-certified in copywriting, and I trained with some of the best people in the field on writing that moves a buyer to the next step.
Technical depth, from the plant floor up
I have an engineering degree and years in industrial companies, where getting a detail wrong can cost you the deal. So I can take your product or service features and turn them into messaging a buyer understands. And when your reps can explain it clearly, buyers trust them more.
AI that’s guided and controlled
AI can help a sales team a lot. But if nobody decides what it works from, and nobody checks what it writes, it produces generic messaging that can embarrass a rep in front of a buyer. I’ve put hundreds of hours into studying how to use AI well, with some of the best people teaching it. So you get built-in safeguards that keep it writing to the standard I’d hold a rep to.
Built to get used
A sales tool only pays off if your reps pick it up. So everything I build is short enough to use on a call, and written for the deals your team is working right now.
Build the messaging system first. Then bring in AI.
The risk with AI is using it with no standards. A rep types a quick prompt, gets back something polished, and sends it. Nobody checks whether it holds up when a buyer pushes back.
Here’s how I set it up for your team.
- Approved inputs: AI works from material you’ve approved, like your product facts and your best messaging.
- Messaging limits: Anything a buyer sees stays in line with how you position the company.
- Checked before use: Important output gets checked before a rep sends it to a buyer or customer.
- Manager review: Managers can see what reps are using and where it needs fixing.
- Practice: Reps get trained on it, and the rules get tighter as you learn what works.
What clients are saying
“I reached out to Jeff for help on a pivotal project to enhance our sales enablement strategy and marketing communications. From the very start, Jeff impressed us with his professional, structured and insightful approach… The result was exceptional: a comprehensive sales playbook that equipped our team with clear, compelling messaging and strategies to engage our target audience effectively. Jeff’s work is now an integral part of how we go to market.”Sandro Verrelli VP Sales, Ideal Warehouse Innovations
“Our situation was pretty unique in that our company had been operating for more than 20 years without any kind of sales training or structure… Jeff was able to peel back the layers of the onion and figure out what we needed when we didn’t have any idea what we needed.”Morgan Harris COO, MetroFamily Magazine
“Jeff Stasiuk has the rare combination of creativity and business process skills. He combines unique marketing insights into a disciplined approach and structure that produces real results.”Earl Robertson President, Quota International
“Jeff created professional, persuasive messaging for us to use in establishing leads. He created a sales playbook with guidance on differentiation, dealing with objections, and messaging around our unique features and benefits.”Hardy Panaich Co-Founder, Apex Partners
“When Jeff joined my organization, he came highly recommended… Jeff’s integrity and uncanny ability to drive change and deliver results… Jeff built partnerships, and his success was instrumental in the turnaround of the business I was leading.”Chris Allegretto CA CPA, Managing Director, Valmont