Articles

Information providing practical tactical sales tips to get more sales…with a focus on persuasive messaging

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Purpose Built Articles and Newsletters….

Dec 31, 2023: The RIPA System: The Ultimate Solution for Effective Follow-up Emails

Nov 3, 2023: 92% of Salespeople don’t do this Right.  Here’s what you need to know

Sept 6, 2023: Crafting Effective B2B Prospecting Emails:  Creating Subject Lines that get your email OPENED

July 28, 2023: Know What’s BETTER than ChatGPT?  ChatGPT plus Experience. 

June 27, 2023: Crafting Effective B2B Prospecting Emails: The 5 Must Have Components for Success

April 4, 2023: Secrets of Successful Cold Emailing: 6 Pro Tips that will get your Email Read

Mar 23, 2023 article: American Airlines Reminded me of this Valuable Lesson, and you can learn from it too

Feb 28, 2023 article: Secrets of Successful Cold Emailing: 4 Critical Rules to Build Engagement

Dec 17, 2022 article: How to Crank up the Persuasiveness of Benefits in 7 Key Sales Tools

Nov 24, 2022 article: Turn Your Goof-Up into a Positive Experience: A lesson from buying a TV

Nov 22, 2022 article: How to Use a Gift to Stand Out this Season

Nov 11, 2022 article: Features vs Benefits: How to Identify Them So You Can Influence Prospects

Oct 26, 2022 article: How to Attract Prospects at Trade Shows by Designing Great Booth Messaging

Oct 13, 2022 article: Top Sales Execs Count on These 7 Sales Enablement Tools

Oct 21, 2022 Newsletter Issue #1

Nov 17, 2022 Newsletter Issue #2

Dec 16, 2022 Newsletter Issue #3

Feb 28, 2023 Newsletter Issue #4

Apr 4, 2023 Newsletter Issue #5

June 27, 2023 Newsletter Issue #6

July 28, 2023 Newsletter Issue #7

Sept 6, 2023 Newsletter Issue #8

Nov 3, 2023 Newsletter Issue #9

Dec 31, 2023 Newsletter Issue #10

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Future editions of my articles and newsletter will cover:

  • How to get emails opened
  • Features vs Benefits; how to figure them out, and communicate them to win business
  • Crafting effective, and clear, Sell Sheets
  • How to write persuasive proposals and presentations
  • Call scripts that get the prospects talking 
  • And much more…