Specific Solutions to Get you More Sales
I offer specific project type copywriting services like email campaigns, collections of cold email templates, or packages of trust-building articles or blogs. All designed to move your targets along the buyer’s journey.
Your Problem
Does one of the following describe your current challenge?
- You need more leads
- You need prospects to Like and Trust your company
- You need to convince prospects your solution solves their problem
- You need to close more business
- You need to retain your clients; too many are leaving
I can recommend which content and sales enablement tools would solve these problems depending on your situation, budget and marketing focus. And don’t worry, I’m sensitive to the fact that you have a budget. Like the rest of my clients, you need to get the most bang, for the investment you can afford.
How I Charge
I charge by the project. That way, you know exactly what it will cost, to get the end product you need. Budgeting and planning get way easier to forecast.
Types of Projects
Every project is customized to suit your needs. It’s somewhat a-la-carte, because everyone and every situation is unique. However, here are some typical project packages:
Outreach Email Package
Cold email templates customizable by the salesperson: sets of 5, 10, or 20 template variations, designed to get prospects to take action
Follow-up email templates: sets of 5, 10, or 20 template variations, designed to compel prospects to respond
Sales Presentation Deck and Proposal Template
Gold standard techniques for setting up prospects to say “yes”
Battlecard/Selling Guide Package
Several versions of your product elevator pitch (long and short versions), to quickly tell a prospect what you do and why they need to hear more
Differentiation blurbs/statements, that stop the prospect from shopping around
Feature and Benefit copy; how to state them persuasively, to make the prospect lean in to your sales conversation
Objection handling scripts that effectively negate the prospect’s issues
Call (telephone) Script Package
Includes different versions for most common situations and outcomes, gently guiding the prospect into further sales conversations
In addition to specific tactical-practical packages such as those above, you can choose a wide range of content designed to passively encourage your client through their buying journey. Content that satisfies your prospect’s intent when researching, comparing, and using your product. A partial list of content and services would include:
- Content that gets prospects to know, like and trust you: E-books, Newsletters, White papers, Blogs
- Product Pages that provide information: website pages, feature/benefit sheets, one sheets
- Conversion copy: landing pages, ads, UX optimization
- Proof builders to persuade prospects: case studies, white papers, articles
- Help setting you up to be found: SEO analysis
Some clients know just what they want. But I’m betting you feel more like the dude above. Most sales leaders need some guidance as to what sales tools they should invest in. That’s where I come in. I’ll help you find the right combination of sales tools to help you and your sales team get more sales.
If you’d like to have a no-obligation conversation (and I really do mean that. NO pressure, just honest discussion) to figure out the best content products for your situation, you can schedule a short, 30 minute conversation with me. Just click below to access my calendar and find a time that works for both of us. At the very least, you’ll come out with some useful ideas.
I’ve been doing this for 30 years, in different industries, with multiple clients. I’m pretty confident you’ll find a 30 minute conversation with me valuable.